Okay, I don't understand something.
Some CEOs of seed and early stage companies say that their technology is developed, but the reason they are at $0 sales is because they have been unable to raise money for sales and marketing. That statement doesn't even make sense as I type it.
Here is the way I look at it: If you have time to call me, you have time to call prospects/close deals.
I feel that a lot of potentially great companies get paralyzed raising capital. And some get caught in the trap that they need capital to hire that "VP of Sales." Wrong answer. That great VP of Sales is a luxury sometimes for an early stage company. In my opinion the CEO should be pounding the phone to sell the product - at least at this early stage.
And focusing on partners to resell the product is important, but shouldn't be the sole focus. Get some wins under your belt. Prove that customers need it. Generate some testimonials. That will buy you credibility when you go out and sign partners. More importantly, it gets some revenue.